Experienced pioneers in the insurance industry, dedicated to the success of our partners and the well-being of their clients.
Experience, Leadership, Pioneers!
President & CEO, LiveAmerica
James (Jim) Mallon is the President and CEO of LiveAmerica, a company dedicated to helping middle-income families and small business owners protect their financial future with innovative life insurance and retirement solutions. At its core, LiveAmerica focuses on delivering living benefit life insurance—coverage that supports you while you’re still alive—and tax-advantaged retirement income options.
Jim is a recognized pioneer in the living benefit insurance space. Over his 40+ years in the industry, he’s led major product innovations, most notably launching one of the first living benefit life insurance products in the U.S.—Quality of Life (QOL) Insurance—while serving as President & CEO of American General Life and Accident Insurance Company (AGLA) from 2004 to 2011. QOL allows policyholders to access a portion of their death benefit early if diagnosed with a critical, chronic, or terminal illness, offering crucial financial support when it’s needed most.
Under Jim’s leadership, AGLA shifted to a customer-first approach, doubled agent productivity, and far outperformed the broader life insurance industry during a challenging period. From 2008 to 2011, while the industry saw a 6% decline, AGLA grew by 34%. He also served as Chairman of AIG’s Group Business, guiding strategy and product development.
Before AGLA, Jim was President and COO of National Life Insurance Company and chaired Life of the Southwest. Earlier in his career, he developed a top-producing worksite marketing strategy at Chubb Life and began as a field agent with The Hartford, eventually becoming its Chief Marketing Officer.
Jim holds a B.A. from Amherst College and pursued advanced studies at Harvard University and the University of New Hampshire’s Executive MBA program. He holds Series 7 and 24 licenses and was honored with GAMA’s “Outstanding Leadership Award” in 2012. Today, he also serves as a Distinguished Visiting Lecturer at the University of Alabama’s Culverhouse School of Business.
Chief Distribution Officer, LiveAmerica
Scott German is the Chief Distribution Officer at LiveAmerica, where he leads growth efforts and supports the company’s Managing Partners in delivering powerful living benefit life insurance and retirement income products nationwide.
Scott also serves as Managing Partner at AlSol Brokerage, where he’s building a national team of independent professionals focused on offering clients meaningful, alternative financial solutions, especially living benefit life insurance and lifetime income annuities.
With over 28 years of experience building and supporting career and independent insurance agencies, Scott has deep roots in the industry. Before launching AlSol Brokerage in 2014, he spent 16 years at AIG’s AGLA, holding several senior leadership roles, including Chief Distribution Officer and Senior Vice President of Sales. His early career includes 10 years at Prudential, where he gained hands-on experience in sales, training, and regional marketing leadership.
Scott has been a committed contributor to the industry, actively involved in organizations like NAIFA and GAMA since the late 1980s. He served as President of the Auburn Association of Life Underwriters and has been a featured speaker at the Leadership and Management Program (LAMP). He earned his B.S. in Business Administration from Syracuse University and holds LUTCF and CLF designations.
Our Carrier Partners
Foresters Financial | American National | Global Atlantic | The Standard | OneAmerica | Corebridge Financial | North American | Lincoln Financial Group | National Life Group | Forethought Life Insurance Company |Foresters Financial | American National | Global Atlantic | The Standard | OneAmerica | Corebridge Financial | North American | Lincoln Financial Group | National Life Group | Forethought Life Insurance Company |
Frequently Asked Questions
You do not need to leave your current insurance or financial planning agency. Partner with LiveAmerica to build a practice, build an agency, or add living benefits solutions to your established firm’s value proposition.
Our distribution model is built on the premise that supporting you to build a business that you own and control, with open access to our ideas, resources and support, will provide optimal value to you, your clients, and LiveAmerica.
When selecting carrier partners, we look through the lens of the consumer and the agent/advisor. We develop deep relationships with companies that have strong ratings, underwriting and service and a track record of providing innovative living benefit solutions. The right carriers and the right relationships will translate to high value for you and your clients.
Our current carrier partners include Corebridge Financial, Lincoln Financial Group, Foresters Financial, National Life Group, North American Life, Allstate Benefits, Forethought, and OneAmerica.
A comprehensive back-office support model available to handle your carrier relations, business and compensation. Getting up and running is streamlined with automated licensing and contracting, an onboarding playbook, and access to LiveAmerica case design experts.. Our professionals will help you shop, illustrate and case manage your business. We have dedicated underwriting teams with each carrier to handle your business and we support electronic business submission.
